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Customer Loyalty Programmes and Clubs By Stephan A. Butscher
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- Sales Rank: #3466791 in Books
- Published on: 2002-03-28
- Original language: English
- Number of items: 1
- Dimensions: 10.04" h x .87" w x 6.84" l, 1.25 pounds
- Binding: Hardcover
- 224 pages
Review
'224 pages of worthwhile reading...' The Hairdresser 'For anyone considering a loyalty programme or club, there is much excellent advice here from an experienced practitioner. ... Obviously this book is targeted at the management market, but information managers who are looking at methods for keeping existing customers, or developing new markets, should find some challenging ideas in here. It has a thorough bibliography, a good index, and is strongly bound. Recommended.' The Electronic Library
About the Author
Stephan A Butscher is a partner with Simon, Kucher & Partners in London and Bonn, Germany and has written on all aspects of customer loyalty strategies. He has worked with companies in continental Europe as well as the USA and received the Alfred Gerardi Award from the German Direct Marketing Association for his work on customer clubs.
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